Currently listening to West and JayZ’s Watch the Throne album. I am loving it!
Despite the explicit content, you've got to hand it to them: they have a way with words.
Plus, as I read more on their advertising strategy, they got skills as well.
In my continuous quest for inspiration and the ‘Aha’ moment, I am reading, listening, watching and meeting more.

Everything for the sake of the ‘Aha’ moment.

Let me share with you one of my favorite write-ups on moving the world with words, Mad Men style!
Also, how JayZ and Kanye West are not only masters of rap but have great marketing talent (all the wile staying true to themselves…) damn I just love it!

Just to quote from Copy Blogger's the need for  Doing Nothing :
"When you’re a writer, sitting by the pool and reading a book is all part of your job.
Sure, it’s relaxing. Sure, you enjoy it. Sure, you might feel a little guilty about it.
But if you stop, what happens? I’ll tell you: your creativity will dry up, your work will get stale, and you’ll lose your edge.
So, stop being ashamed of it.
Personally, I spend about 3-4 hours per day watching television, reading books, and listening to NPR. On average, I also stare into space for about 1-2 hours, just thinking.
If anyone asks what I’m doing, I say I’m working. Because I am."

Inspiration found? Yes and it's through Kanye West and JayZ's latest masterpiece ;-)